The second cycle of the CREAMED Training and Networking Programme was successfully launched at the Pattichion Municipal Museum – Historical Archives & Research Centre of Limassol and has now officially concluded in Cyprus, marking another important milestone in strengthening collaboration across the cultural and creative sectors in the Euro-Mediterranean region.
The opening event brought together cultural and creative professionals from across the region and it was a great honour to welcome H.E. Michael Tatham, who addressed the participants and highlighted the importance of collaboration, intercultural dialogue, and shared values. Participants were also welcomed by Mr. Mimis Sophocleous, Director of the Museum, Ms Anastasia Andritsou, Director of the British Council Cyprus and British Council Greece, as well as representatives of Materahub, Ms Angela Dibenedetto and Ms Eleonora Santini, together with the experts delivering the training sessions. The evening concluded with a networking dinner that fostered meaningful connections and future collaborations.
Over the course of the programme, 26 professionals from Greece, Egypt, Lebanon, Italy, France, Albania, Romania, Portugal, and the United Kingdom participated in an inspiring and dynamic learning experience. Their diverse backgrounds enriched discussions and encouraged valuable cross-border exchange.
Throughout the training, participants explored European Union funding opportunities for cultural and creative projects, gaining practical tools to design and implement sustainable, internationally oriented initiatives. The programme combined theory with hands-on practice, enabling participants to transform ideas into structured and impactful project concepts.
An engaging walking session led by Ms Sandy Thomson from Poorboy Theatre invited participants to reflect on creativity, space, and storytelling through an experiential approach. This was followed by an interactive workshop where participants developed their own cultural business projects using the Creative Project Canvas tool provided by Materahub, turning innovative ideas into concrete project models.
The programme also featured a thought-provoking session on provenance and purpose, delivered by Dr Mohamed Abdel Dayem, focusing on building trust with Generation Z audiences through authenticity, transparency, and clearly communicated values. The training concluded with an inspiring session on digital storytelling by Mr Adam Koszary, who shared valuable insights on crafting compelling narratives and strengthening cultural impact in digital environments.
The training was co-developed by the Organisation for European Programmes and Cultural Relations, Materahub, the British Council Cyprus, the British Council Greece, and the Anna Lindh Foundation.
The second cycle of CREAMED leaves behind strengthened networks, new partnerships, and empowered professionals ready to shape the future of the cultural and creative sectors across Europe and the Mediterranean.
